Privacy policy

Effective: July 30, 2025

This Privacy Policy explains how Linkplay Technology Inc. (who we call “WiiM,” “we,” “our,” or “us”) collects, uses, and shares personal information from people who use our WiiM Home mobile app (the "App"), our websites (https://www.wiimhome.com, our forum https://forum.wiimhome.com, or https://www.linkplay.com/), and related products and services (together, the "Services"). This Privacy Policy applies to personal information we collect through the App and our Services, and also to personal information you give us directly. This Privacy Policy also applies to any of our other websites that display it.
Please understand that by using the App or the Services, you accept the practices and policies we describe here, and you agree that we will collect, use, and share your personal information as explained below. If you do not agree with this Privacy Policy, please do not use the App or the Services.

What This Privacy Policy Covers:

Information You Give Us:  When you use the App or Services, we collect personal information that you provide. Depending on how you use the App or Services and communicate with us, this includes:

• General Identifiers:  Such as your email address if you choose to contact us or create an account on the WiiM forum.
  
  
• Online Identifiers:  Such as your username, password, and security questions if you create a WiiM account, information we automatically collect using cookies and similar technologies on our websites, and your IP address or other information if you submit a service ticket.
  
  
• Commercial Information:  Such as your billing address, shipping address, information we collect to process your purchases and ship devices to you, as well as the items you view, put in your cart or add to your wishlist. We also collect your preferences for marketing communications.
  
  
• Audio, Electronic, and Visual Information:  This includes recordings of conversations made with your consent (for example, during a support call).
  
  
• Customer Support Information:  Including the information you choose to include in communications with us, for example, when sending a message through the Services.
  
  
• Other Information You Provide:  Any other details you choose to give us.
  
  

Cookies and Automatic Data Collection:  We and our third-party partners automatically collect certain information about your interaction with our Services (“Usage Data”) when you visit our websites, use our App or products, read our emails, or otherwise engage with us. Usage Data may include information about how you access and use our App, websites, Services and your account, including device information, browser information, information about your network connection, your IP address, your general geographic location as indicated by your IP address, and other information regarding your interaction with the Services. To do this, we use a variety of tracking technologies, including cookies (small data files stored on your device), pixels, web beacons, embedded scripts, mobile SDKs, location-identifying technologies, and logging technologies, and we may use third-party partners or technologies to collect this information. Information we collect automatically about you may be combined with other personal information we collect directly from you or receive from other sources.

Information We Obtain from Third Parties:  Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies who support our App and Services, including Shopify and Amazon Marketplace.
  
  
• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
  
  
• When you visit our App and Services, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
  
  
• Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices. For more information, see the section below, Third Party Websites and Links.
  
  

To Provide the Services and Personalize Your Experience:  We use your personal information to provide the Services to you, including:

•  To provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to you account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and to enable you to post reviews.
  
  
•  To give you a personalized experience when you use the App or the Services, for instance, by delivering relevant content.
  
  
•  To send you information about your relationship or transactions with us.
  
  
•  To improve or develop features, products, or services.
  
  

Marketing:  We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, to show you advertisements for products or services, to update you on a support issue, or to invite you to take part in a survey. This may include using your personal information to better tailor the Services and advertising on our websites.

Compliance and Protection:  We use any of the categories of personal information described above to:

•  Comply with applicable laws, lawful requests, and legal processes (for example, responding to subpoenas or requests from government authorities).
  
  
•  Protect our, your, and others’ rights, privacy, safety, and property (including by making and defending legal claims).
  
  
•  Audit our internal processes for compliance with legal and contractual requirements and internal policies.
  
  
•  Enforce the terms and conditions that govern the App and our Services.
  
  
•  Prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical, or illegal activity, including cyberattacks and identity theft.
  
  

Communicating with You:  We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.

Affiliates:  We share your personal information with our affiliated companies or within our corporate group, in our legitimate interests to run a successful business.

Third-Party Service Providers:  We provide your personal information to third-party service providers that help us offer the Services to you through the App or otherwise, and to operate our business (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).

Professional Advisors and Partners:  We provide your personal information to our third-party vendors, including but not limited to music services, other audio content partners, and voice partners, in the course of the services they provide to us.

Corporate Restructuring:  We share some or all of your personal information in connection with or during the negotiation of any merger, financing, acquisition, or dissolution, or any transaction or proceeding involving the sale, transfer, divestiture, or disclosure of all or a portion of our business or assets. In the event of an insolvency, bankruptcy, or receivership, personal information is also transferable as a business asset. If another company acquires our business or assets, that company will possess the personal information collected by us and will assume the rights and obligations regarding your personal information as described in this Privacy Policy.

Other Disclosures:  WiiM will disclose your personal information if it believes in good faith that such disclosure is necessary for any of the following:

•  In connection with a legal investigation.
  
  
•  To comply with relevant laws or to respond to subpoenas or warrants served on us.
  
  
•  To protect or defend our rights or property, or that of our users.
  
  
•  To investigate or assist in preventing any violation or potential violation of the law, this Privacy Policy, or our Terms of Service.
  
  
•  When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
  
  

Right to Access / Know.  You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.

Right to Delete.  You may have a right to request that we delete personal information we maintain about you.

Right to Correct.  You may have a right to request that we correct inaccurate personal information we maintain about you.

Right of Portability.  You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

Right to Opt Out of Sale or Sharing or Targeted Advertising.  You may have a right to direct us not to "sell" or "share" your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. Please note that if you visit our websites with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out of the "sale" or "sharing" of information for the device and browser that you use to visit the website.

Right to Limit and/or Opt out of Use and Disclosure of Sensitive Personal Information.  You may have a right to direct us to limit our use and/or disclosure of sensitive personal information to only what is necessary to perform the Services or provide the goods reasonably expected by an average individual.

Restriction of Processing:  You may have the right to ask us to stop or restrict our processing of personal information.

Withdrawal of Consent:  Where we rely on consent to process your personal information, you may have the right to withdraw this consent.

Appeal:  You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.

Managing Communication Preferences:  We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on our websites or by contacting us using the contact details provided below

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, You may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

Identifiers (e.g., name, email address, IP address, device ID)

Commercial information (e.g., billing address, shipping address, purchase history, product registration)

Internet or electronic network activity (e.g., usage data, browsing history)

Geolocation data (e.g., inferred from IP address or device settings)

Audio, visual, or similar information (e.g., customer support recordings)

User generated content (e.g., any user generated content you voluntarily decide to provide through the Services, including the WiiM forum, or other information you provide in connection with an order or your account)

Survey, research, feedback, or sweepstakes information (e.g., information you provide in response to a survey or sweepstakes)

Inferences (e.g., preferences or interests based on usage)

Sensitive personal information (see below)

To operate and improve our products, websites, and services

To provide customer support

To communicate with you

To personalize user experience and deliver targeted advertising

For security and fraud prevention

To comply with legal obligations

Account login credentials

Payment or financial information

The right to know what personal information we collect and how we use it

The right to access and obtain a copy of personal information

The right to correct inaccuracies in personal information

The right to request deletion of personal information

The right to opt out of the sale or sharing of personal information

The right to opt out of targeted advertising or profiling

The right to non-discrimination for exercising your rights

The right to appeal a denial of your request (where applicable)

To exercise your rights, you may submit a request by sending an email to privacy@wiimhome.com.
We will verify your identity before processing your request and may request additional information.

Performance of a contract (e.g., to provide you with our services)

Your consent (e.g., for marketing communications or non-essential cookies)

Legitimate interests (e.g., to improve our products or prevent fraud), where such interests are not overridden by your data protection rights

Compliance with legal obligations

Protection of vital interests(in rare cases)

Access:Request access to your personal data.

Rectification:Request correction of inaccurate or incomplete data.

Erasure:(“Right to be Forgotten”): Request deletion of your personal data, subject to certain exceptions.

Restriction:Request that we restrict processing of your personal data.

Objection:Object to our processing based on legitimate interests or for direct marketing.

Data Portability:Request a copy of your data in a structured, commonly used format to transfer it to another controller.

Withdraw Consent:Where processing is based on your consent, you may withdraw it at any time.