I've owned quite a bit of Schiit gear (and still have a couple of their devices) and think they are a great company that makes great products at very reasonable prices. But I sold my Bifrost 2 DAC after doing back-to-back, level matched comparison against the Ultra's DAC. I also moved on from...
Unless you or I have access to WiiMs management data and strategy, we are both just speculating. Amazon shows that over 1,000 Ultras were sold in the last month. That's about the same number as for the Pro. The Pro Plus figure was 500. Perhaps a lot of non-audiophile buyers just like the Ultra's...
This thread is a classic illustration of the old saw that when a company (or government or other authority, etc) doesn't tell the public about what's going on, people will speculate and make up their own explanation. That's inevitably worse than what's really happening.
The problem with your idea is it requires multiple different production runs of various products with different features. That doesn't always work well for mass produced products. It may actually be more cost effective to have a more standardized product that includes features not every one...
There is also a second factor in play for big cables and the like. That's the old line that "if this much is good, then more must be better." We see this all over the place in areas besides wire size -- distortion numbers, signal-to-noise numbers, amp power needed, and so on. For some it can...
I think there are various issues at work in situations like this. One is enjoying the music being played. The other is interest in experimenting with new toys. That often leads some people to declare the new toy superior to the old one even where there is little or no difference. Being human...
Another option is Blue Jeans Cable (direct and Amazon) which sells good quality Belden cable. They will cut to length and also attach your preferred connections -- for example you could have bare wire at one end and banana plugs at the other. Prices are quite reasonable. I've never bought the...
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