Speaker cables: pricey VS cheap

I just removed my cable lifters. Absolutly no difference in sound quality.
Lesson learned...
I even run mine through cable ducts and bend them 90 degrees in corners. I'll do anything to make them invisible and not be lying on the floor, not for audio improvement but for ease of cleaning (yeah, I do quite a bit of house work) and looks.
 
There's a photo somewhere on this forum where the cables look like a roller coaster because of all of the lifters, I've never understood cable lifting. My cables are literally taped to the back of the cabinet and then they run under the carpet into the speakers, so far they are invisible and the sound is great.
 
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