While completely true, that doesn't mean those folks can't ever be shown the light.
Specifically, distros like Ubuntu and Mint are not only configurable to look very Windows-like from a UI perspective these days, but they are absolutely invaluable in breathing new life into older computers running crippled/EOL versions of Windows.
I have lots of friends and acquaintances who were very reluctant to do anything but throw old laptops in the garbage, until I showed them just how damn well that older hardware could run Linux. One of them even admitted after a clean install of Mint that it was now the fastest computer in the house, even though the hardware was quite old.
Admittedly, we did refresh that old machine with an SSD and a doubling of RAM (from 4 to 8GB), however that shouldn't be enough for an old Core i5 HP business class laptop to show up new Windows machines, but it did.
Windows has on and off sucked for many years now, most people have no good reason to keep beating their head against that wall. Creating a bootable thumb drive-based installer for something like Ubuntu or Mint is just not that hard.