This is not exactly true. DSPeaker does exactly that: you position the provided mic in your listening spot, you plug it into the DSPeaker device and from there on the process is completely guided, you just follow the instructions on the screen - select if you have a subwoofer or not, adjust the output volume level by following the leds on the screen, click OK and then leave it alone. It will send swipes at different frequency for a few minutes and then it will ask you to unplug the mic. Done. Excellent results every time.
You cannot provide a RC system that's more complicated then that: I bought the (excellent for other reasons) Ultra to enjoy music, not to endlessly fiddle with PEQ's and curves, trying several different phones, tablets and microphones, turning into an unwilling beta tester and never reaching a decent results.
Cambridge Audio is even worse: no test sounds, no mics to use, just a picture of two different rooms (one with windows and one with books and wooden floor) and a slider. The end result (IMO) is better then Wiim RC, but still far for beeing good.
I think the competition between different streamers is getting stronger every day, and everybody jumps on the RC bandwagon to get some competitive advantage, never really offering something that's slightly above a beta testing level. If you offer a plus (and RC could be a big one), in my book the plus has to work, even for someone who doesn't know what PEQ is.
Enough ranting! Sorry about that, but I think RC is a very serious business because very few people have a room dedicated to listening and a good RC makes a good selling point, providing it's plug and play, not plug and pray as it is now.