How is"WiiM" pronounced?

[slartibartfast]

The really, really only correct pronunciation is "WüM", of course.

Jokes aside, of how much use are linguistic discussions in the context of brands purely fictional proper name, that was probably chosen to be short and look cool in the first place?

Having said that, there seems to be some consensus on how to pronounce artificial words: If something in the word looks fishy or unusual, just ignore the stupid part or add what seems to be obviously missing. Some examples:

• Mötley Crüe (the Brass Heavy Metal band)
• Degüello (OK, it's actually Spanish, but the ü is pronounced like a u)
• OBI (a Germ DIY chain, reportedly named after the French pronunciation of "hobby")
• Quickr (a former IBM collaboration tool, originally named QuickPlace (bad) and now part of HCL Connections (also bad))
• Komoot (hint: nobody outside the English speaking world get's the silly alusion)
• Shiit Audio (this one's really easy )
• AIYIMA (Well, this one is actually pronounced "Wei mu", I think and better replaced by WiiM anyway)
• Xmas (oh, sorry, wrong context)

Here's another funny read on this topic:

Should you misspell a company name? Intentionally misspelled brand names

Should you misspell a company name? Most people would say “no”, but the rising popularity of misspelled names is more complex.

fabrikbrands.com

BTW, why is the spelling "pronounce" but "pronunciation"? Utter madness!

How do you pronounce Schiit then?

 

[castalla]

How do you pronounce Schiit then?

Try the English 'sheet'

 

[Burnside]

Where were you educated ?
Pronouncing what ,for example, as hwat is the more archaic form of pronunciation.
The Kings English as spoken in the UK is wat though you may hear hwat in regional variations.
wat would never be described as "lazy" pronunciation here

I’d tend to agree that “wat” sounds lazy and a bit barrowboy, but then again I’m maybe a “regional variation”

Taking that further, so the Kings English wouldn’t differentiate between which and witch? Can’t say I’ve ever noticed that and always heard “wh” and “w” separately.

 

[jfbuk]

I’d tend to agree that “wat” sounds lazy and a bit barrowboy,

I think thats more to do with context. e.g. saying "what" instead of "pardon"

 

[slartibartfast]

Try the English 'sheet'

WiiM should be the same then

 

[harkpabst]

As an app for what it is build it does the job.

I'm actively using it myself. Despite the name.

 

[harkpabst]

How do you pronounce Schiit then?

That's pretty obvious, isn't it?

 

[Sliphorn]

That's pretty obvious, isn't it?

.
Yes, but you forgot the “c” in your initial post, eh?

 

[harkpabst]

.
Yes, but you forgot the “c” in your initial post, eh?

How could I possibly dare?

From their own website:
"Yes, that is our name. Shih-tah. It's a proud German name, host to a long line of audio engineers who slaved away in crumbling Teutonic fortresses as lightning lashed the dark lands outside, working to perfect the best amplification devices in the world...

Or, well, no. Yep, Schiit is our name, and it's pronounced, well, like "hey man, that's some really good Schiit!" And now that we have your attention..."