How is"WiiM" pronounced?

Most likely this is one of the very few situations we Germans have it easier. I pronounce it as if it is German. It was Wiem, it is Wiem and it will remain Wiem for me. ;-)
 
Okay, so here I have the ultimate answer. Google helped me a bit and since I have a couple of chinese colleagues and know that things are most probably pronounced not the way I think they are: It is "Wei mu".

This thread can be closed now! You're welcome. ;)
 
slartibartfast said:
Must have missed that. Where (hwere) was it confirmed? If you come up with a name in a world where the Nintendo Wii exists by adding an "m" you must be prepared for people to pronounce it Weem 🤣
Click to expand...
Sorry, my mistake. Not in the forum, in the WiiM Fan Page Facebook group. I’d posted this clip where their marketing guy pronounced it as WiM and RyanWithWiim confirmed it. See around the 21-22min mark
 
tensleep80 said:
No that's actually a phonetic spelling. If you listen to the mom in the video, she's actually blowing through her lips before she says the w vowel sound which makes it sound like the h is preceding the w in the phonetic sense but the spelling is wh. It's another English weird thing!
Click to expand...
"In Middle English the spelling was changed to ⟨hw⟩ (with the development of the letter ⟨w⟩) and then ⟨wh⟩, but the pronunciation remained [ʍ]."
 
Burnside said:
Sorry, my mistake. Not in the forum, in the WiiM Fan Page Facebook group. I’d posted this clip where their marketing guy pronounced it as WiM and RyanWithWiim confirmed it. See around the 21-22min mark
Click to expand...
I'll stick with Weem, Wim sounds even more ridiculous 🤣
 
Must be me, I’ve only ever thought of it as WiM, with a good, short dour Scottish accent, not an RP Oxbridge Weem 😉🤣
 
The really, really only correct pronunciation is "WüM", of course. :)

Jokes aside, of how much use are linguistic discussions in the context of brands purely fictional proper name, that was probably chosen to be short and look cool in the first place? :P

Having said that, there seems to be some consensus on how to pronounce artificial words: If something in the word looks fishy or unusual, just ignore the stupid part or add what seems to be obviously missing. Some examples:
  • Mötley Crüe (the Brass Heavy Metal band)
  • Degüello (OK, it's actually Spanish, but the ü is pronounced like a u)
  • OBI (a Germ DIY chain, reportedly named after the French pronunciation of "hobby")
  • Quickr (a former IBM collaboration tool, originally named QuickPlace (bad) and now part of HCL Connections (also bad))
  • Komoot (hint: nobody outside the English speaking world get's the silly alusion)
  • Schiit Audio (this one's really easy ;))
  • AIYIMA (Well, this one is actually pronounced "Wei mu", I think and better replaced by WiiM anyway)
  • Xmas (oh, sorry, wrong context)
Here's another funny read on this topic:
fabrikbrands.com

Should you misspell a company name? Intentionally misspelled brand names

Should you misspell a company name? Most people would say “no”, but the rising popularity of misspelled names is more complex.
fabrikbrands.com fabrikbrands.com

BTW, why is the spelling "pronounce" but "pronunciation"? Utter madness!
 
Last edited:
harkpabst said:
The really, really only correct pronunciation is "WüM", of course. :)

Jokes aside, of how much use are linguistic discussions in the context of brands purely fictional proper name, that was probably chosen to be short and look cool in the first place? :P

Having said that, there seems to be some consensus on how to pronounce artificial words: If something in the word looks fishy or unusual, just ignore the stupid part or add what seems to be obviously missing. Some examples:
  • Mötley Crüe (the Brass Heavy Metal band)
  • Degüello (OK, it's actually Spanish, but the ü is pronounced like a u)
  • OBI (a Germ DIY chain, reportedly named after the French pronunciation of "hobby")
  • Quickr (a former IBM collaboration tool, originally named QuickPlace (bad) and now part of HCL Connections (also bad))
  • Komoot (hint: nobody outside the English speaking world get's the silly alusion)
  • Shiit Audio (this one's really easy ;))
  • AIYIMA (Well, this one is actually pronounced "Wei mu", I think and better replaced by WiiM anyway)
  • Xmas (oh, sorry, wrong context)
Here's another funny read on this topic:
fabrikbrands.com

Should you misspell a company name? Intentionally misspelled brand names

Should you misspell a company name? Most people would say “no”, but the rising popularity of misspelled names is more complex.
fabrikbrands.com fabrikbrands.com

BTW, why is the spelling "pronounce" but "pronunciation"? Utter madness!
Click to expand...
Isn't Komoot this app with maps for walking and biking? My son uses it I believe.
 
Translated from German Wikipedia:

"The name komoot is borrowed from the Kleinwalsertal dialect and means practical, helpful and simple there; cf. also kommod. On the one hand, it is supposed to be a reference to the origin of the founders, on the other hand, the mission is reflected to develop a helpful supporter on the road."
 
Chopin said:
Translated from German Wikipedia:

"The name komoot is borrowed from the Kleinwalsertal dialect and means practical, helpful and simple there; cf. also kommod. On the one hand, it is supposed to be a reference to the origin of the founders, on the other hand, the mission is reflected to develop a helpful supporter on the road."
Click to expand...
That doesn't make it any better in my book. :)
 
tensleep80 said:
Yeah I grew up learning the old fashioned pronunciation of wh where the h is actually sounded. When I was taught, this was the correct pronunciation and the w only sound was considered improper or lazy. Now, pronouncing the h is considered old-fashioned - go figure
Click to expand...
Where were you educated ?
Pronouncing what ,for example, as hwat is the more archaic form of pronunciation.
The Kings English as spoken in the UK is wat though you may hear hwat in regional variations.
wat would never be described as "lazy" pronunciation here

Wikipedia
For speakers of Received Pronunciation in the late 19th century, it was common for the consonant combination ⟨wh⟩ (as in which, whistle, whether) to be realised as a voiceless labio-velar fricative /ʍ/ (also transcribed /hw/), as can still be heard in the 21st century in the speech of many speakers in Ireland, Scotland and parts of the US. Since the beginning of the 20th century, however, the /ʍ/ phoneme has ceased to be a feature of RP, except in an exaggeratedly precise style of speaking (the wine-whine merger).
 
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