From what they were saying Apple and Amazon spoil the release of their hifi because there were no price increase. Spotify planing to release hifi with price hike. I wish Apple and Amazon release their loseless after Spotify release theirs.They first announced it at CES 2017, then again three years ago, only to renege both times.
The question is not whether they have "done the math", or if there is anything in it for them relative to their commanding market share position. The question is why would any company announce something as "coming soon" not once but twice in 5 years, only to renege on that each time? Thats stupid arrogant corporate behavior, suggesting they think they are untouchable and unassailable.