@jeromeofI would agree that Audiophile is mostly a bad name and I would not see myself as one. And I believe Wiim are not aiming their products at "Audiophiles" but at people who appreciate a good quality product with features like bit-perfect Optical output and a fully functional constantly improving mobile app. I think the key differences are being objective (and pragmatic) - objective in that people should understand that an digital stream selected in the App and then streamed to an external DAC is as good as it gets (no audiophile cables needed) and pragmatic in that sometimes a product at a particular price point needs "good enough" pragmatic features also, i.e. the current DAC is good enough for lots of people to just try the Wiim Mini (and Pro) and then they can decide if they need a better DAC.
So for me the Pro+ is a good product as some people will be only starting out on the "audio" journey and haven't yet invest in a DAC and possible the built in DAC in the Pro+ will be all they need.
Then a future product beyond the Pro+ could go a few different ways:
1. Stripped down (no DAC) but with higher quality internal components (maybe a "Wiim Mini +" ) - I personally don't think this would be a good product. It only going to appeal to people who have lots of separate audio products already and most of them either have a Wiim already or have alternative streamers because they like to buy lots of audio products.
2. Digital Home "Connected product" e.g. something with HDMI Arc + SubWoofer - maybe this would be a new "product line" that would eventually includes Dolby Atmos support - this is for people who have a nice living room setup and want something better than a soundbar so some nice speakers (and a subwoofer) - this Wiim get digital audio from TV (as well as streaming services) and feeds an amplifier like a Fosi Audio V3 - maybe with a PEQ based filter (if a subwoofer is connected) so the amp / speakers do not need to worry about low frequencies.
But I would see this product use the HDMI connection to the TV when streaming to display album art etc.
3. Mid-Fi Steamer - this is where I think the next Wiim Pro+ should go and this would include a screen (that optionally can be turned off) to show the track name / album art / Codec / bitrate etc This is for someone who just wants a streamer for audio has nice speakers and occasionally wants to check what is playing by glancing at the display on the Wiim Pro Vision+
All these paths are valid - I imagine the question for the Wiim team is which is the most profitable (or whether it's worth chasing multiple product lines) going forward.
Agreed. Welcome aboard