It's time to evolve into new Flagship

[canard]

Without necessarily thinking about upgrading for Wiim (who will do what they want anyway ;-) ) etc.,

we can see that everyone will have a little idea of what relevant optimizations of current models could be like with the benefit of hindsight... "mk2" versions... without necessarily excessive additional cost or moving away from their current hardware positioning, inputs/outputs...

(I'm not talking about accessories... like large panoramic screens, box, etc., which generally justify a hefty price increase, easily marketed...These are things that cost a little more, but allow you to sell them for much more... much more... ;-))
;-)
( Then I pointed out revisions more related to the age of their products...example mini in end of 21 etc)

 

[canard]

To be more frank, (to follow them for almost 4 years), I think Wiim lacks the skills and experience regarding audio hardware and audio topics to tackle the high-end market. They're learning, which is normal.
(although on some subjects it remains really difficult to understand )


But also, nothing would prevent them from calling on resources, consultants, subcontractors, or partners better equipped in these areas.

But would it be relevant in relation to their image, their positioning, and a certain lag behind established players?
I don't know.

We mustn't forget that we can consider another angle... Linkplay, the "parent" company, a smart, subcontracting audio brand...

;-)

 

[claudia.bailey]

Thank you very much, Claudia, and have a nice day to you too!

Please understand, no one is calling for discontinuing current products. You're absolutely right. But cheap doesn't mean bad, and the Wiim proved that. Flagships are made for image, so it could be even better. Believe me, for the right price, many will buy them, and they'll even switch from other brands. To each according to their capabilities and needs.

I agree that when I made the previous comment, I wasn't thinking about them discontinuing their current products. The higher you go in price, the more you have to come up with a good reason for people to buy your products over more established brands. WiiM are very popular, but let's be honest, that's also because they are a lot cheaper than most. They mostly get reviewed as the best bang for your buck products or a no-brainer for the price. If they are going to do this, maybe, as I said before, they should create a sub-brand. Cheaper does not mean bad, but WiiM have made the price of their products a bit of a standout feature.

 

[Smartplug]

The measurements on ultra is good as it’s gets similar to high cost unit. If a user is not happy on sound they may want to tinker eq or use roomfit with different curve. Everyone hearing is different what’s sound good to you maybe dull or brighter to others. Sounds is personal matter.