As far as I’m aware, Linkplay licensed the software and still do, and it’s easier for Audio Pro marketing to keep the “W” designation with a slightly lame explanation as what it stands for than to re-brand and then deal with subsequent unwanted attention. For those of us familiar with both brands and their history/plans we can guess what’s happened but for most consumers, it’s just a name. Other than that, I think the audio pro faq page tells us more than I might have expected them to reveal.WiiM must have agreed to allow them to use the software whatever they say now on the website. W for wireless, who is going to believe that? Are the old Audio Pro speakers not wireless?