I briefly had a Heos Link HS2 which I’d bought for 24/192 Amazon Music Unlimited. Anytime I mentioned it, I relished the use of the adjective “execrable” to describe its app
It's time to evolve into new Flagship
- Thread starter Flatron7
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- wiim ultra
taube Taube
Active member
There's an interesting FiiO S15 streamer with excellent hardware, but the software isn't just bad; it's practically nonexistent. If a similar streamer were from WiiM, I'd be rushing to the store.
Regarding a sub-brand, creating one would entail significant expenses and significantly increase the cost of the product. This is only possible if the product is truly positioned as luxury. Why would WiiM need this? Such companies already exist. Using existing developments, an affordable flagship could be created without unnecessary sacrifices.
I think 'Vibelink' may become a sub-brand of WiiM in the future. I don't think it would be difficult to retain the WiiM name while launching several sub-brands.
taube Taube
Active member
Perhaps, but in my personal opinion, it's pointless. Brand promotion is still a thing. And there are already streamers under the WiiM brand.
You appear to be confusing the new brand with the sub-brand..
taube Taube
Active member
What's the difference? The device will have a word I'm unfamiliar with. I've been on this forum for a long time, and I was sure "Vibelink" was the name of one of the models. Few will be aware of any connections between the brands.
But what are we even talking about? We're fighting over the skin of an unkilled bear.
'WiiM' is Linkplay's (main) brand. Different series can be added beneath this to form sub-brands. E.g., 'Vibelink', which lacks streaming functionality, and the premium-oriented 'Absolute' would be considered sub-brands. 'New brand' refers to Linkplay launching a new brand in a different category from WiiM. At least, that is my understanding.
Here, the product manager is answering my question.
Will "Vibelink" be part of a series in the future as a different product lineup than "WiiM," with products like a Vibelink CDP, DAC, DSP, or NAS?
PM: Possibly! The Vibelink lineup introduces a complementary brand within the WiiM family, focusing on non-streaming devices designed for pure audio performance. It’s feasible to expand into specialized categories, with the Vibelink name growing into its own series, featuring non-streaming, audiophile-focused devices like DACs, DSPs, or even a CDP.
I don't know. I wasn't fighting.
taube Taube
Active member
It's a proverb. In our case, it means there's no flagship product even in the works, but we're already releasing it under some brand.
"To divide the skin of a bear that has not yet been killed." - that's right.
taube Taube
Active member
All this brand hoopla is only of interest to the forum's visitors and a few other fans. Everyone else couldn't care less.
Pioneer has Pioneer and Pioneer Elite products, with Elite the higher end line.
Yamaha has RX-V and RX-A receivers. The A stands for Aventage and represents there higher end products with clear distinctions from the RX-V line. A receivers are always listed as Aventage products.
So, how about Wiim and Wiim Extreme or something like that. Too bad Ultra has already been used. That would be a clear distinction between the two products sets and the branding would be easy to do.
Yamaha has RX-V and RX-A receivers. The A stands for Aventage and represents there higher end products with clear distinctions from the RX-V line. A receivers are always listed as Aventage products.
So, how about Wiim and Wiim Extreme or something like that. Too bad Ultra has already been used. That would be a clear distinction between the two products sets and the branding would be easy to do.
EddNog
Major Contributor
MiiW and it should have a really nice cat emblem to go with it.
-Ed
-Ed
EddNog
Major Contributor
That should sell you more cars than Jaguar does.
-Ed
EddNog
Major Contributor
Or liquid cheese.WiiZ?
Or maybe not - when you search for it google autocorrects it and presents a range of portable toilets
-Ed
EddNog
Major Contributor
This is perfect. We need this. "MiiW--When it comes to sound, it's the cat's MiiW"
castalla
Major Contributor
How about an alien badge (given 3i/ATLAS). 
