Statistics indicate that 50% of all households in North America own a soundbar.This is my experience as well.
Most people I know (who aren't into audio) just use TV / laptop / BT speakers, and earbuds.
People who own soundbars, smart speakers, or over-ear headphones are seen as audio enthusiasts by most.
People who even know what a streamer does seem to be a very small minority among the general population.
This forum is not representative of the general population.![]()
(I don't know if that's true or not..)