More or less the last remaining thread with "Ultra" in the header, so here and sorry for hi-jacking.
May be time to rethink that romantic view on WiiM/Linkplay by many in the fanbase.
W/L is just another company with only one target: Maximization of profit! Thats absolutely ok, it is by definition and has to be the idea behind every business to earn as much as possible; they have shareholders/owners. There is not really space or need for empathy in todays markets. New clients in significant numbers do not grow on trees, you have to get them from the competition.
What was a brilliant tactic and a marketing masterpiece is the fact that they gave many Parcivals the feeling: Look, finally a company different to the other sharks from the bad, bad audio industry. They are budget friendly. They care about my sorrows and I am important for them as a single person. Nope! You aren't, your wallet is.
A simple example: The number one on that list is advertising a very simple automated EQing as room correction. For free! Brilliant step, but the only truth in that is "for free". Still fine, a nice to have and for sure useful for some. Most useful in a Google search for WiiM
![Winking face :wink: 😉](https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f609.png)
But it is definitively not true, it is by no means a room correction compared to more technically superior methods.
Updates every few days, great. Every month at least one new feature, great. All what you are is a cost-free army of bug searchers. And when they ask what product you like to have all the pre-work is already done for sure. "Eventually a soundbar or a subwoofer?"...funny. Or impertinent.
The last decision closing two threads when it comes to a real issue should become an eye opener for some of the die-hard fanbase. (Once I was one of them). They are not different, all what they want is your money! From a company's side the only way to have success. "Hinter der Trommel her, trotten die Kälber. Das Fell für die Trommel liefern sie selber" (Bertold Brecht).
May be this post is too harsh and will be deleted, it doesn't care. They do not need me, I do not need WiiM. I was and still are a fan of the Pro and the Pro Plus streamers as products, but no longer a fan from WiiM's attitude. You lost much of your integrity, WiiM. Most likely not for the majority. Nothing but wischi-waschi statements under pressure isn't enough.
Have a nice weekend all.