Introducing WiiM Sound: Your Smart Speaker for High-Res, Room-Filling Audio

A landmark moment for WiiM! WiiM Sound, our first WiiM designed smart speaker, is here! The WiiM Sound is crafted from the ground up to deliver exceptional audio fidelity, smart connectivity, and seamless integration with the WiiM ecosystem.

After years of delivering award-winning streamers and amplifiers, we listened to our community and built WiiM Sound to fill a major gap in high-resolution, multi-room smart audio. With 24-bit/192 kHz playback, built-in room correction, and advanced EQ customization, this speaker adapts to your space and sound preferences like never before.

Why WiiM Sound?​

• High-resolution wireless streaming: Enjoy music, podcasts, Smart Preset and radio in stunning 24-bit/192 kHz quality—no phone required.
• Next-generation connectivity: Equipped with Wi-Fi 6E, Bluetooth 5.3, and 100 Mbps Ethernet for fast, reliable streaming.
• Advanced sound customization: Tailor your sound with 24 preset EQ profiles and a 10-band graphic and parametric EQ for precise adjustments.
• RoomFit: Previously Room Correction, actively takes precise acoustic measurements of your room, crafting customized corrections for your audio equipment.
• Stereo pairing: Seamlessly pair two WiiM Sound speakers to create a left/right stereo setup and expand your soundstage.
• Home theater integration: Functions as a surround or center channel speaker in a Dolby 5.1 setup for immersive home cinema experiences.
• Universal casting support: Stream directly from your favorite music apps using Chromecast, Spotify Connect, TIDAL Connect, DLNA, or Alexa Cast.

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Immersive, Smart, and Customizable Sound​

Whether placed on a shelf, counter, or wall-mounted, WiiM Sound seamlessly blends into any space while filling it with room-filling audio.
100W power delivered through a 4” woofer and dual tweeters
Automatic room correction for personalized acoustics
Stereo pairing - connect two for a true left/right speaker setup
Multi-room sync - stream across your home with WiiM, Google Cast, or Alexa multi-room

High-Resolution Streaming & Universal Casting​

Stream from over 20 music services or your personal library via the WiiM Home App
Enjoy effortless playback with Chromecast, Alexa Cast, Spotify Connect, TIDAL Connect, DLNA
Control hands-free using Alexa, Google Assistant, and the WiiM Voice Remote (WiiM Voice Remote included).

Powerful Connectivity & Customization​

Wi-Fi 6E, Bluetooth 5.3, 100 Mbps Ethernet, 3.5mm Aux input for versatile connectivity.
🎛 Advanced EQ tools, including our 10-band graphic & parametric EQ, 24 preset EQ profiles, and input-specific adjustments.
🖥 1.8” high-res touchscreen display for direct control, album art, presets, and wallpapers.
Home Theater ready, use WiiM Sound as a surround speakers in a Dolby 5.1 setup with a WiiM device that has an HDMI ARC input such as the WiiM Amp Ultra.

Always Improving with Continuous Updates​

Regular firmware updates unlock new features, services, and audio enhancements

Tech Specs​

Connectivity: Wi-Fi 6E | Bluetooth 5.3 (SBC, AAC, LD3) | Ethernet | 3.5mm Aux
Sound Performance: 35 Hz - 20 kHz, 100W total output
Streaming Platforms: Chromecast, Spotify Connect, TIDAL Connect, DLNA, LMS
Multi-Room Audio: WiiM | Google Cast | Alexa Multi-Room
Smart Preset & Alarm Clock for personalized listening.
Dimensions: 5.7” x 5.7” x 7.5” (146 x 146 x 193mm)
Weight: 5.5lbs (2.5 kg)

Pricing & Availability​

WiiM Sound launches in Q3 2025 on Amazon and select retailers. Stay tuned for pricing details, we'll announce them when the product becomes available. Full details at www.wiimhome.com. Update: WiiM Sound will be $299 US, £299.00 UK, and €349.00 EU when it becomes available.

 

[dtc]

Sorry, but honestly I couldn't make head nor tail of what you were trying to say here. It may be my own lack of understanding, but I simply can't grasp why the topic of DLNA cast has arisen here.

I consider the WiiM Sound to be a speaker (an end-point output device), and it stands to reason that it lacks other output functions (including DLNA cast).

I know all the technical issues here but when I see the term DLNA from Wiim, my first reaction is the problems with DLNA casting because that is important to me. I know it has nothing to do with the Sound, but the Sound advertising evokes a negative connotation in me just because of the term DLNA. It has nothing to do with casting versus receiving. It is just my first reaction to the term when Wiim uses it. Hence the marketing discussion.

Time to move on.

 

[RyanWithWiiM]

Sorry for the negative vibes, dtc! I'll make sure it's clear that the Sound can only receive the audio streams. Also, I'll bring up the general state of DLNA with the team and see if they have any bandwidth to look into it.

 

[RyanWithWiiM]

Hi all, I've updated the original article with the pricing plan. WiiM Sound will be $299 US, £299.00 UK, and €349.00 EU when it becomes available.

 

[hgo58]

Hi all, I've updated the original article with the pricing plan. WiiM Sound will be $299 US, £299.00 UK, and €349.00 EU when it becomes available.

Are you sure that the calculations are correct? $299 is about €260, not €349.

 

[Burnside]

Are you sure that the calculations are correct? $299 is about €260, not €349.

We’ve gone thru this before - it’s not a straight currency exchange. Local sales tax, import duties etc all come into it, notwithstanding regional marketing policy.

 

[hgo58]

We’ve gone thru this before - it’s not a straight currency exchange. Local sales tax, import duties etc all come into it, notwithstanding regional marketing policy.

I don't think you can include sales tax etc. in the announced price, as it varies a lot between EU countries. For what contry would the price be?

Let me see when it's available locally. We don't have Amazon here anyway.

 

[slartibartfast]

We’ve gone thru this before - it’s not a straight currency exchange. Local sales tax, import duties etc all come into it, notwithstanding regional marketing policy.

Shouldn't tariffs affect the US price?

 

[HighNRG]

My local German dealer has already listed it. ETD middle of November. Price 349 €.

 

[RyanWithWiiM]

All sorts of things affect pricing strategy, some I'm not privy to. But I can say that those are definitely the correct prices which have been confirmed as of today. But yes, as has already been indicated, prices don't include local taxes which may apply.

 

[Aquaman]

Most probably being produced in Chine and given the trade war between the US and China it is indeed irritating to see the low US price. Import duties in the EU for goods coming from China on the other hand are predictable and not excessive.
So really, what the hell ?

 

[Burnside]

Shouldn't tariffs affect the US price?

Of course they will in some regard but that’s why I mentioned marketing policy. If I were a global brand, I’d be looking at things like what it cost me to manufacture the product, what transportation and import duties I might have to pay for each region, what volume I might to expect to sell in each region, what exchange rates look like, what the typical sales taxes are and what I want my global margin to be. With all that I (and probably more) in mind, I might cut my margin in some areas, and increase my margin in others maybe depending on what the product is competing against in those regions. I don’t think it’s as simple as total cost plus margin modified by exchange rates and sales taxes. Plus the accountants will want some headroom in there to cater for fluctuations in many of those parameters.

Having said all that, there have been patterns in say UK v US and UK v EU pricing where the number in USD has a fixed number added to it (say zero to twenty) to get the price in GBP across a range of WiiM models. I’m not at my pc, but I drew up a comparison table of prices across different regions. But that’s not to say they didn’t arrive at that simple pricing strategy without considering the many complicated things above

 

[Burnside]

Most probably being produced in Chine and given the trade war between the US and China it is indeed irritating to see the low US price. Import duties in the EU for goods coming from China on the other hand are predictable and not excessive.
So really, what the hell ?

You might express the same anger at pricing of Amazon devices - for years it just looked like they took the number in USD and sold it at that same number in GBP almost with no regard to exchange rates, leaving aside that US prices tend to be quoted without state sales taxes and GB prices must show the VAT included price.

 

[HighNRG]

The price is always the price people pay. All this below 1k prices are so that a sufficient number of people will pay it. Mixed calculation. First semester BWL. Do not forget: It has a Mäusekino

 

[Burnside]

All sorts of things affect pricing strategy, some I'm not privy to. But I can say that those are definitely the correct prices which have been confirmed as of today. But yes, as has already been indicated, prices don't include local taxes which may apply.

I believe in the USA because of different local sales taxes, prices are generally quoted excluding taxes. In the UK and I believe the EU, prices shown must include sales tax/VAT, which is typically around 20% although there are variances in the Baltic states and elsewhere.

So the $299 figure is without US sales tax, while the £299 price includes VAT. The 349€ price looks like it includes 20% VAT, so where that VAT rate differs in some EU countries, I’d expect a proportional change in the final price. You can see that by looking at say a WiiM Pro Plus on the French and Swedish Amazon websites and see where their 20% v 25% VAT is applied to the same nett euro cost without any exchange rate impact.

 

[Burnside]

Here's the price comparison table I put together when trying to guess the price of the Amp Ultra, either just looking at the number and ignoring exchange rates to see if there was a pattern. I've added in sales tax where it's shown in the price (as I said above I'm aware different EU countries have different VAT rates but they seem to be applied to a common EU nett cost).

I think exchange rates maybe figure between the CA and US numbers, and maybe between the UK and AU to a degree but there's a sort of a pattern either with ratios or fixed numbers, if you follow me. Make of it what you will E&OE...

 

[Minty]

Here's the price comparison table I put together when trying to guess the price of the Amp Ultra, either just looking at the number and ignoring exchange rates to see if there was a pattern. I've added in sales tax where it's shown in the price (as I said above I'm aware different EU countries have different VAT rates but they seem to be applied to a common EU nett cost).

I think exchange rates maybe figure between the CA and US numbers, and maybe between the UK and AU to a degree but there's a sort of a pattern either with ratios or fixed numbers, if you follow me. Make of it what you will E&OE...

View attachment 28412

I take it the % next to the country is the tax? The prices in AU include the tax, the ones in the USA, tax will be added when purchasing the goods.

 

[Burnside]

I take it the % next to the country is the tax? The prices in AU include the tax, the ones in the USA, tax will be added when purchasing the goods.

Yeah, where the tax is shown it’s included in the price as it’s the custom (if not the law) in those regions for prices to be shown with the tax already applied.

I understand in the USA, sales and other taxes can vary from state to state in a range somewhere between 0-10%.

 

[HighNRG]

Most probably being produced in Chine and given the trade war between the US and China it is indeed irritating to see the low US price. Import duties in the EU for goods coming from China on the other hand are predictable and not excessive.
So really, what the hell ?

The world is how the world is. You can complain about it, you will not change it. Waste of mood. Calculate a price difference for the device in the US and the EU from let's say 80 €, using it for two years you will end with a daily amount of approximately 0.11 €. 11 Cent per day! If this is too much one should focus on other things in his life before thinking of a wireless speaker.
If you are one of the people who do not believe in planned obsolescence, the margin becomes even smaller. WiiM till today is a good example of manufacturers who obviously at least stretch this time. Only future will tell. A fact extremely remarkable especially in the cheap budget segment like here.

 

[hgo58]

The world is how the world is. You can complain about it, you will not change it. Waste of mood. Calculate a price difference for the device in the US and the EU from let's say 80 €, using it for two years you will end with a daily amount of approximately 0.11 €. 11 Cent per day! If this is too much one should focus on other things in his life before thinking of a wireless speaker.
If you are one of the people who do not believe in planned obsolescence, the margin becomes even smaller. WiiM till today is a good example of manufacturers who obviously at least stretch this time. Only future will tell. A fact extremely remarkable especially in the cheap budget segment like here.

I don't think anyone complain about the price. We were just wondering why there is this big (~30%) difference. The answer have been that most of it is due to the difference in tax calculations.

 

[HighNRG]

As I wrote the world is how it is. If understanding is an advantage each has to decide. Buy or buy not. Especially this tax/currency theme is often answered over the decades. It bores.